How Schools Are Benefiting From Video Production
COVID-19 has impacted every industry, but none more so than the education system in the United Kingdom. Schools are having to adapt to a new way of learning and face arguably one of the toughest challenges in keeping children safe during the pandemic.
However, the most pressing task schools face is attracting new pupils and providing key information to parents during a time where physical visits to the premises are either extremely limited, or non-existent. This has opened up a brand-new market in video production in the form of ‘virtual school open days.’
Over the past month a lot of our business has come from local schools looking to create this type of film. We have gone from creating an hour-long film for a secondary school, to producing 5-minute welcome videos for primary and infant schools. Examples of these can be viewed below:
Making videos about schools isn’t an entirely new thing, but the current market and demand for it is. The huge benefit to creating videos about schools is the convenience it gives to parents – they are now able to quite easily watch films and make an informed choice, as opposed to physically visiting every single school. Granted, it is always good for parents to also visit a school premises before sending their child somewhere, but as COVID-19 hopefully eases, I think we will see more and more schools providing virtual open days as well as physical ones.
This is a smart investment from schools, particularly in the current climate, as the likelihood is that just 1 new pupil joining the school will pay off the video production. These films also have longevity to them and can be used multiple times, providing any staff featured in the film remain consistent. If a school is present on social media, these videos can be used on there which really maximises the number of prospective parents that may be viewing.
For the most part, this is an entirely new prospect for the education sector. It can be easy to forget that schools are still ultimately businesses, but in a lot of cases they are not using the one thing we hear about all the time on LinkedIn – content.
Not a lot of schools market in the way that we’re all so accustomed to today. They rely so heavily on their open days to bring students in, but with this now a difficulty, they are looking at alternative methods to fill their quota and video is without doubt one of the best ways to showcase their offering.
There’s no reason why it has to stop at open days too. In the next few years we may see schools wanting even more content to bolster their reputation.