How Much Does a Video Cost?

The one thing that stops so many businesses dipping their toes into video marketing for their business is cost, or perhaps the perceived idea that video production is excessively expensive and isn’t a realistic option for them. I’ve found this to be a very common reason as to why some business owners don’t opt for video as they feel it’s going to be too big of an expense for their company and the ROI can be unpredictable.

The first thing to say is, video is an exceedingly powerful tool if you know what you want to achieve with it. If you’re going in blind and simply want to create a video because you’ve seen a competitor make something you like the look of, chances are the end result of what you produce won’t be a great investment. Video can be used to promote your business through a piece that sits on your website explaining who you are and what you do, it could be a case study focussing on a project that you’re proud of or it could be a variety of short snappy videos that you can roll out on social media over a sustained period. Identifying what would work best for you is the first piece of the puzzle - as an example, a school would benefit most from a longer promotional video because they need to provide a lot of information, whereas a restaurant would likely see more results from a variety of shorter social-focussed videos.

In some cases, the video may not even be aimed at those who would be purchasing your product or service. You may find that you’re struggling to hire the right talent into your business and you need to create a film showcasing your team so that potential new staff can get a feel for who you are before they even click the apply button.

So they’re the types of videos that can be produced for your business, but what is the actual cost involved?

Well, sadly, that’s not a straight answer as it’s always going vary from client to client, from project to project and from production company to production company. That said, there are some considerations you need to make beforehand that should be discussed with your video supplier to help you get an accurate quote as quickly as possible - you’ll want to know how long the shoot itself will take, how much equipment will be needed to make it possible, will you need to hire in talent such as models, can it be filmed at your workplace or will you need a studio, how many deliverables will there be… As you can see there are a lot of variables involved, so having these conversations early on is vital to ensure you’re getting an accurate cost, but also so the video supplier is clear on the brief and what’s needed from them.

For the work we do at FOSTER Studios the costs are varying all the time as we work with micro businesses all the way up to blue chip organisations, however we are always more than happy to talk prospective clients through how much previous projects have cost and what a quote could look like for their potential production.