Aim

In late 2023 we were approached by non-alcoholic spirits brand, CROSSIP, with the brief of creating a series of short videos to be used on their website and social to promote their ‘Defy January’ campaign.

What we did

Over the course of two half-day shoots, ourselves and the marketing team at CROSSIP travelled to four bars across London, with each one being tasked to create a bespoke mocktail incorporating the CROSSIP spirit. We then edited these into four short videos which were published each week throughout January 2024.